The Conservatives have done much in recent weeks to woo the Westcountry. Visits, billboards, promises, warm words, motherhood and apple pie.
Or more accurately, apple drinks. The Tories have made much of their commitment to reverse Labour’s 10 per cent plus inflation duty hike on cider.
Someone who was really on the side of the scrumpy drinker wouldn’t put ice in his drink.
The Tories have some explaining to do.